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| Cherie's Closet Named Top 50
Retailer by Cherie |
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Wow, what an achievement! Our customers have always been loyal
and appreciated what we do for them, but now we have been
nominated, AND chosen for this incredible award!!!!
Here is what AVN has to say about us:
Sex sells. That’s been a maxim for marketers as long as
there’s been advertising (or even longer—remember Eve
selling Adam on that forbidden fruit?).
But as any sex toy manufacturer can tell you, sex doesn’t
necessarily sell itself. Especially during hard times, consumers
need to be seduced into spending money on their own pleasure. And
that’s where the retailer comes in.
Brick-and-mortar shopkeepers and online retailers alike are the
lifeblood of the adult industry. Challenged by shaky consumer
confidence and tight credit, adult retailers have struggled to
adapt, reinvent and survive. Some of them have won the battle quite
handily.
ADVERTISEMENT
Now, AVN Media Network would like to celebrate those victors. To
that end—with the assistance of major adult novelty
distributors and other industry leaders—AVN is recognizing
the best in a listing of the Top 50 Adult Novelty Retailers.
Selected for achievements in customer service, merchandising skill,
business savvy and sheer ability to survive and thrive, the winners
will be announced in the magazine’s July issue.
“The retailers have always been an integral part of the adult
novelty business,” said AVN senior editor Sherri L. Shaulis.
“They have their fingers on the pulse of what consumers want,
and they shape this industry by letting distributors and
manufacturers know what sells and what doesn’t. For years AVN
has provided retailers with information on how to run their
businesses better, what products are available and who the
up-and-coming manufacturers are, we decided it was high time to
honor those who have used that knowledge and become the cream of
the crop.”
Top retailers will be selected in the following categories: Online
Only Retailer; Single Store; Small Chain (two to four stores);
Medium Chain (five to eight stores); and Large Chain (nine or more
stores). |
| This article was published on
Friday 17 June, 2011. |
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